date:Jun 26, 2014
y of purchase).
* Given that 90% of waste occurs in amounts more than 50g (3.8 million tonnes), the weight of an average tomato, and a third in amounts more than 400g (1.4 million tonnes), the weight of a small loaf of bread, there is a real opportunity to tackle a large volume of waste by finding new ways of helping people buy and use the amounts of food they need.
Packaging innovation and product development have a role to play here. Over the last seven years the role of packaging to minimise