Cider poised to overtake alcopops, Roy Morgan Research
date:Jun 26, 2014

On the other hand, 25 per cent of the consumer group Roy Morgan Research called Strugglestreet drank pre-mixed spirits, more than double the national average of 12 per cent.

Strugglestreet are characterised by low incomes and trying financial circumstances, which generally prevent them from jumping onto the latest trends such as cider, Ms Smith said.
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