date:Jun 26, 2014
as well as a steadily increasing range of cider brands on the market, she said.
Cider drinkers usually happy to try to new trends
Roy Morgan Research said it found that 24 per cent of a consumer group it called Young and platinum drank cider in any given four weeks, compared to the national average of 11 per cent.
Clued in and cashed-up, Young and Platinum are always happy to try new and different products, so its no surprise that this segment has picked up on the cider trend, Ms Smith said.