date:Jun 26, 2014
Cider consumption in Australia is set to overtake that of pre-mixed spirits, perhaps within months, according to the latest findings from market research organisation Roy Morgan Research.
A short five years ago, Roy Morgan said cider barely registered as a popular drink, while politicians and lawmakers were loudly voicing their concerns about the level of pre-mixed spirits (alcopops) consumption.
In what must be good news for cider producers, the last five years have seen ciders popularity sky