date:Jun 26, 2014
from zero in 2009.
Although chia, which is a complete protein, has been rumored to reduce food cravings, lower blood pressure and aid in weight loss, studies have been unsuccessful at validating these claims, said Stephanie Pauk, Global Food Science Analyst at Mintel.
Manufacturers should keep claims for chia products focused on its nutritional value rather than unproven health claims, Ms Pauk said. Since 65 per cent of US consumers are trying to include plenty of fiber into their diet, manuf