date:Jun 25, 2014
wont compromise on organoleptic properties like flavor and mouthfeel, says Giorit Carmi, Marketing Manager of Salt of the Earth. Eating nuts while watching sports is a core part of our cultureeven more common than drinking beer. We identified this niche sports fan market as one of the premium targets for reducing sodium consumption. Zarubi Pitzuchai Hagalil, one of the leading nut companies in Israel, recently added it to their line with great success. Our next step is to introducing this low-so