date:Jun 25, 2014
Ferrero is launching nutella Go! in the UK market this August following success in the USA, France and Germany.
Targeted at teens and young adults, nutella Go! is a portable pack containing hazelnut and cocoa spread on one side and little breadsticks for dipping on the other, suited for a range of snacking occasions.
In the USA, the product has realised its potential; in a leading retailer it is the no.1 selling countline product, outselling its nearest competitor by +63%.
nutella is a firm