date:Jun 25, 2014
rowth +8.2% YOY IRI Total Market 52 wks.
Flavoured milk has been recognised by ONS as a key purchase that has been firmly added to the nations shopping basket.
Tracey Barney, Managing Director at YAZOO, said:
Were excited to be working with Tetra Pak to launch our flavoured milk in new 1ltr cartons.
The new carton gives the YAZOO brand strong stand-out on shelf, driving interest and trial among family households who are our heartland grocery shoppers.
Andrew Smith, Marketing Manager at Tetr