date:Jun 25, 2014
Brand revival plans for Olive Garden focus on four key areas: evolving the core menu, improving and simplifying operations, implementing an integrated communications platform, and reimaging restaurants.
In fiscal 2014, sales at the Italian casual-dining chain slipped 1.1%, and U.S. same-restaurant sales declined 3.4%, while Darden Restaurants other brands showed good growth. LongHorn Steakhouse posted a 12.4% increase in sales and a 2.7% growth in U.S. same-restaurant sales, and Specialty Resta