Nearly Two-Thirds Prefer Tate & Lyle’s TASTEVA Stevia Sweetener Over Rebaudioside A
date:Jun 24, 2014
the other was sweetened with rebaudioside A.

In addition to overall taste preference, nearly two out of three consumers (63%) found the fruit drink sweetened with TASTEVA Stevia Sweetener to have a pleasant aftertaste or no aftertaste, while more than half (54%) found the fruit drink sweetened with rebaudioside A to have an unpleasant aftertaste.

This research is important because it shows manufacturers they can bring those on-trend, better-for-you products to market without sacrificing clean,
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