Nearly Two-Thirds Prefer Tate & Lyle’s TASTEVA Stevia Sweetener Over Rebaudioside A
date:Jun 24, 2014
Tate Lyle, a leading global provider of food ingredients and solutions, released key findings from consumer taste-test research conducted by Ipsos in May 2014. The research revealed that Tate Lyles proprietary TASTEVA Stevia Sweetener is preferred by nearly two out of three consumers (63%) over rebaudioside A, a prevalent stevia ingredient often associated with bitter aftertastes.

Participants in the study tasted two fruit-drink beverages. One was sweetened with TASTEVA Stevia Sweetener, and

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