Sainsbury's and Netto in UK Joint Venture
date:Jun 24, 2014
equired to sell 47 of the stores to allay competition concerns. The remaining stores were then rebranded as Asda Supermarket, which are smaller than the regular Asda stores.

Although Sainsbury's has traditionally been known for its upmarket image, this move highlights the risk posed by Aldi and Lidl to the big supermarket chains. The discount retailers have consistently been the fastest growing supermarkets in the UK.

Netto's parent company Dansk Supermarked want to grow Netto internationally
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