date:Jun 24, 2014
as saying that the company could not cater to Addis Ababa from its existing two breweries in the region.
So this will strengthen our position in the country, added Hiemstra.
The company is aimed at increasing its business in Africa at present, with new acquisitions and joint ventures, which includes the establishment of new breweries.
Heineken is also planning to source 60% of the raw materials such as barley and cassava that are used to produce beer, locally, by 2020.