date:Jun 24, 2014
Maxxium UK, a joint venture between Beam Global Spirits Wine and The Edrington Group, has introduced Jim Beam Rye to the on-trade in the country, in order to cater to the increasing consumer demand for different whiskey styles.
Prior to this launch, barrel-aged Jack Daniel's Rested Tennessee Rye was launched in the US.
Made from 51% rye, Jim Beam Rye has been aged for four years in charred oak barrels.
Beginning this month, Jim Beam Rye is available for sale from wholesalers to the UK on-tra