Retailers enjoy World Cup effect as barbecue products soar
date:Jun 23, 2014
Waitrose reported that sales of its speciality barbecue meat ranges are up 140% this week, compared to the same period last year, barbecue kebabs are also up 90% and the supermarket has sold 48% more free-range sausages.

Tesco also reported inflated barbecue sales prior to Englands inaugural World Cup match against Italy, with steak sales up 140% and sales of barbecue chicken packs up 60%. Sausages sales have also risen by 15% and marinades have increased by 20%.

Prior to the England-Italy ma
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