date:Jun 23, 2014
Bottled at 40% abv, Jim Beam Rye is aged for four years in charred oak barrels to create a character that the producer described as spicy, bold and full of flavour. It carries an RRP of 24 per 700ml bottle.
Launching into the on-trade this month, distributor Maxxium UK is positioning the expression as ideal for drinking either neat, over ice or as a twist for traditional Bourbon-based cocktails such as the Old Fashioned and Manhattan. In addition to appealing to existing rye drinkers, the brand