date:Jun 23, 2014
According to data collected by shopper insight company IRI, British shoppers bought an extra 10m litres of lager and an extra 2.5m litres of cider last week
The company claims that this extra sales boost to the beer and cider industry was the result of a perfect storm of World Cup conviviality and good weather.
This is a welcome boost to the UKs flagging beer industry, which has suffered in recent months due to poor weather.
Champagne and sparkling wines also witnessed a surge last week, with