date:Jun 23, 2014
According to The Times of India, the French multinational is to start production of Imperial Blue in possibly Nigeria or Kenya to test the waters with an aim of starting the producing Royal Stag on the continent at a later date.
The two brands have been exported to around half a dozen African countries for some time now just as they are to East Asia and the Middle East but this is the first time that production could begin in a market outside of India.
Sumeet Lamba, executive director of Perno