Capri-Sun unveils 'Squeeze the Day' on pack promotion
date:Jun 23, 2014
uring updated graphics, together with a new 89p price-marked 330ml pack.

Phil Thomson, associate director of portfolio brands at Coca-Cola Enterprises, said:

Capri-Suns Squeeze the Day promotion marks a refresh of the brand, which is designed to appeal to our key millennials demographic.

The campaign supports the live-for-the-moment spirit of the 20-30 age group, while satisfying the demand for immediacy, helping to push Capri-Sun as an active, out-and-about brand.

Through this promotion, to
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