date:Jun 23, 2014
Burtons Biscuit Company is bolstering its childrens brand, Jammie Dodgers, with the launch of a new variant, Jammie Dodgers Berry Blast.
Jammie Dodgers are just one of Burtons power brands, which also include Wagon Wheels, Maryland Cookies and Cadbury biscuits.
David Costello, Burtons Biscuit Companys Head of Customer Category Management said: Jam is at the very heart of the Jammie Dodgers brand.
Children really like the sticky jam and Berry Blast, with its blackcurrant-flavoured jam, is just