Metcash hires former Woolworths and Coles senior executive
date:Jun 23, 2014
The plan is aimed at securing the long-term future of the wholesaler and independent grocery retailers, the Australian Financial Review reports.

In the past five years, Metcash has invested more than $100 million buying fresh food businesses, mainly fruit and vegetable wholesalers, in an attempt to create a $1 billion fresh food pillar and boost fresh sales in independent supermarkets.

However, fresh food penetration, or the proportion of shoppers who buy fresh food, at IGA supermarkets remain
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