date:Jun 23, 2014
lis, president and chief operating officer, highlighted several innovations that are improving Krogers connection with customers and growing market share. Specifically, he mentioned corporate brands and Kroger technology teams.
In corporate brands a strategic differentiator for Krogers corporate brand portfolio is our multi-tier offering, Mr. Ellis said. It allows us to offer the right price points and product experiences for everyone. In the first quarter we introduced new branding and packagi