UK's Sainsbury's goes Danish to take on German discounters
date:Jun 23, 2014
eviously.

We compete well against Aldi and Lidl in all the other markets where we are present (Denmark, Poland, Sweden and Germany), he said.

Bank described the venture as a perfect match, adding: The Brits and Danes - they do work well together.

Netto UK will be a separate company with a management team led by Morten Moberg Nielsen, previously managing director of Netto International in Germany.

Sainsbury's and Dansk Supermarked will each initially invest 12.5 million pounds in the venture.
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