UK's Sainsbury's goes Danish to take on German discounters
date:Jun 23, 2014
ly see the growth of the discount sector and we've been thinking about how we might combat that over a period of time, said Coupe.

If successful, this trial has the potential to open up a new long-term growth opportunity for us complementing our fast expanding convenience, online and non-food businesses, as well as our existing supermarket estate, he said, adding talks with Dansk Supermarked started about a year ago.

Jon Copestake, retail analyst at the Economist Intelligence Unit, said the tr
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