UK's Sainsbury's goes Danish to take on German discounters
date:Jun 23, 2014
major strategic move of Sainsbury's chief executive designate Mike Coupe, who will succeed Justin King after next month's annual shareholder meeting.

The Netto stores will have a focus on fresh produce and meat, along with an in-house bakery offering fresh Danish breads and pastries. Products will be predominantly own-label, though there will be some brands.

If the trial is successful, Netto stores will be rolled out across the UK.

Sainsbury's, in common with Britain's other big four grocers
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