date:Jun 23, 2014
British grocer J Sainsbury has teamed up with Denmark's Dansk Supermarked to bring the Netto brand back to the UK and take on fast-growing German discount chains Aldi and Lidl at their own game.
Sainsbury's and Denmark's largest retailer said on Friday they would spend an initial 25 million pounds ($43 million) setting up a joint venture that will open 15 Netto stores in the UK by the end of 2015.
The deal, which will see a first store open in northern England later this year, marks the first