date:Jun 20, 2014
o ensure the perfect closure.
The box is designed with very sharp, square corners and in a block' format, giving it a perceived look of a solid wooden box rather than paper and board.
This cleverly positions the box in an even higher premium category but with a lower price point. The lid is covered in soft touch matt brown paper, which contrasts with the high gloss black base. This provides a visual and tactile juxtaposition, helping to heighten the consumer senses when exploring the box for t