date:Jun 20, 2014
Doug Herrington, Vice President Consumables at Amazon, gave a fascinating presentation on how the company is targeting the grocery business at the Consumer Goods Forum in Paris this week.
Amazon's ambient sales are growing strongly, he said.
A good example was one slide that showed the number of SKUs availabale at the largest hypermarket, and showed that Amazon has in excess of 1,000 breakfast cereals.
This graphic illustration must have instilled fear in Nestle, Kelloggs and other major A-br