Winning Beautifully At Waitrose - Mark Price Speaks At The Consumer Goods Forum
date:Jun 20, 2014
rred to as partners, all show the thinking of this highly-reputed, opera-loving CEO. Price explained the rationale behind their random acts of kindness, and he told the delegates he wants to win beautifully, not ugly.

Certainly judging by the delegates ESM spoke to after his presentation, it would seem the Waitrose ethos is much-admired by his suppliers and competitors. In the next issue of ESM, we will carry an exclusive report on the full Waitrose presentation.
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