date:Jun 20, 2014
Waitrose's CEO Mark Price gave the delegates at the Consumer Goods Forum an insight into why Waitrose is so successful in the ultra-competitive UK market yesterday.
In Price's presentation, he gave some startling statistics of the British airline industry: how the big traditional airlines had been decimated by the entry of the no-frills airline discounters Ryanair and EasyJet.
He went on to show how Waitrose is working to ensure its premium position in the UK market. The introduction of their