date:Jun 20, 2014
The first day of the 2014 Consumer Goods Forum, which is taking place in the Carrousel du Louvre in Paris, saw Walmart's Philip Behn give a talk on the success of Walmart's savings-catcher programme.
He talked also about Walmarts's app, which scans codes of prescription medicines to renew orders, and about gamification, using the example of nursery products: one can customise one's nursery using a virtual picture which displays how certain products may appear if purchased, for example.
The cen