date:Jun 19, 2014
ns last year invigorated the entire energy drink category. The average five-year growth forecast (2012-2017) from Mintel, Canadean and Euromonitor puts energy drinks at the top of the beverage category with a 48 percent growth rate.
The 12-fl. oz. Red Bull Summer Edition will be priced in line with Red Bull Energy Drink and the 12-fl. oz. offerings including Red Bull Sugarfree and Red Bull Total Zero.