date:Jun 19, 2014
British beverage can maker Rexam has developed new World Cup cans, under a partnership with Jim Beam Germany.
The new Jim Beam Bourbon Cola 330ml cans have been developed using Rexam's Editions technology that allows multiple designs of the same label to be printed simultaneously on one pallet, the company claims.
The cans feature silhouette images of four German football players, along with common German football phrases.
Beam Deutschland marketing director Sabine Milewski said that Beam ha