date:Jun 19, 2014
of Basmati that they havent had access to until now.
These new pack sizes are targeted at the world foods aisle shopper who prefers bigger bags than the 1kg size favoured by the mainstream British shopper.
Amira is a high-quality brand, and our aim is to bring those premium credentials to every price point of the rice category.
All three new skus have strong on-shelf stand-out thanks to their premium packaging.
Both Pure Basmati variants are packed in gold foil bags with a re-sealable slider