date:Jun 19, 2014
um of 12 months, delivering the product associated with Amira.
The new listings mean Amira products are now available in more than 300 Tesco stores nationwide, ensuring the company is progressing with its commitment to shaking up the dry rice category in the UK.
Tony OConnor, Amira CEO UK and Europe, said:
Basmati rice, a staple in South Asian cuisine, has become a mainstream product in the UK and now outsells long grain rice.
We are taking this further by giving British consumers a quality