date:Jun 19, 2014
Rice company Amira Foods is launching a range of larger pack sizes into Tesco stores this summer, as part of its long-term mission to reinvigorate and invest in the UKs dry rice category.
A 4kg and an 8kg bag of Amira Pure Basmati arrived in Tesco aisles on 9th June, alongside an 8kg bag of Amira Banquet Basmati.
The former is one of Amiras flagship products a 100% traditional Basmati aged for 18-24 months to deliver premium quality, flavour and aroma.
The Banquet variant is aged for a minim