Radical makeover for Tesco Finest confectionery
date:Jun 19, 2014
The packs were manufactured by National Flexible and incorporate a flow wrap packaging film using textured kraft paper with a registered shaped window coupled with silver hot foil. Tesco wanted to package sugar confectionery in flexible film and not just boxes, in a bid to appeal to a wider market.

The Finest text is foiled to add a high quality finish and the window makes the product as visual as possible. Harrogate-based Confection By Design had to retain windows and hot foiling but using fle
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