date:Jun 19, 2014
in Tesco stores and on the Tesco website.
Products will be colour coded according to five different calorie bands so that customers can see at a glance which products fit their personal plans.
They will then be able to count their calories on Tescos Health and Wellbeing website and app.
Tescos customers told the company that the pressures of the day made sticking to a healthy eating regime difficult, said Jill Easterbrook, chief customer officer at Tesco.
As a working mum of three, I know j