date:Jun 19, 2014
Tesco has launched my fit lifestyle, a new healthy-eating private-label food range.
The launch follows research that reveals that six out of ten people regularly eat at their desk at work or on the move.
Almost 90 per cent of those surveyed said that they make unhealthy food choices due to their busy lifestyles.
The range, which is initially launching in London, builds on the emerging trend for personalised eating plans.
To make shopping the range easy, my fit lifestyle zones will be created