date:Jun 18, 2014
Through research and insight weve learnt that consumers are looking for inspiration in the kitchen so were confident the cooking kits will be a success in grocery retail, helping to make meal-times special, every day.
Inspired by the cookery series, MasterChef Food is a partnership between Shine 360, the Shine Group division responsible for MasterChefs non-broadcast rights and All About Food, market leaders in the development of some of the UKs most successful food licences including Nandos,