date:Jun 18, 2014
prevalent across all store formats.
The move towards smaller purchases is in part driven by financial necessity, with price-sensitive customers 16% more likely to make small basket purchases, while in some regions, including Asia, this number is as high as 30%.
The desire to quickly grab a few top-up items also suggests a greater emphasis on convenience, which is also reflected in the growth of fresh prepared meals, which are predicted to enjoy a compound annual growth rate (CAGR) of 3.5% thr