date:Jun 18, 2014
Cost and convenience have driven a marked shift in grocery shopping across the globe, with consumers significantly more likely to make frequent, smaller grocery shopping trips, as opposed to one large weekly shop, according to new research from leading customer science company dunnhumby.
The global trends study of shopping behaviours across 18 countries shows the average frequency of shopping trips has increased by some 18% over the last five years, with purchases of no more than three products