date:Jun 18, 2014
offee is consumed is changing with coffee shop trends attracting a new, younger group of consumers. The REDvolution is Nescafs response to this shift in behaviour.
To reflect coffees status as a uniquely social product, the REDvolution also includes digital and social innovations and services, such as the first social alarm clock providing a personalised wake-up call.
Already, Nescaf, the worlds biggest selling coffee brand by a factor of five according to Euromonitor, has grown its online Fac