date:Jun 18, 2014
l of Nestl all around the world, says Patrice Bula, Nestls Global Head of Marketing.
The unified approach to packaging design, communication and digital strategy for Nescaf, drunk at a rate of 5,500 cups each second, will feature several key design elements developed with new, younger consumers in mind.
These include the Nescaf red accent, taken from the modernised Nescaf brand mark, the iconic red Nescaf mug and a stylised graphic device, the hub an aerial view of a mug of coffee.
The way c