date:Jun 18, 2014
Nescaf, the worlds first instant coffee and the fifth most valuable food and drink brand, is launching a unified, global look and feel across all products in the 180 countries where the coffee is sold.
It is the first time in the brands 75-year history that each and every Nescaf product will share the same visual identity and use the same new slogan: It all begins with a Nescaf.
Nescaf is our largest single brand, a SFr10 billion brand, and one of the cornerstones of our company. It is a symbo