date:Jun 18, 2014
ted by 23% of fast-food consumers and 27% of fast-casual users, who are slightly more willing than fast-food patrons to pay more for better-for-you menu items. The leading health claims at fast-food restaurants are gluten-free, indicated for 2.8% of menu items at top chains, and low-fat (1.3%). On fast-casual menus, 3% of items carry an organic claim, and 1.9% are indicated as natural.