date:Jun 18, 2014
As fast-food restaurants aim to reclaim market share from the fast-casual segment, consumers are noting fewer distinctions between the two, said Technomic, Inc., a Chicago-based market research firm. In areas such as value, service and menu variety, lines across limited-service restaurant categories have begun to blur.
Sixty-four per cent of consumers eat at fast-food restaurants at least weekly, with 39% going more often. Patronage of fast-casual concepts is less frequent; 40% of consumers din