date:Jun 17, 2014
d Emerging Brands (VEB) unit made an initial investment in Honest Tea in 2008, and Coke exercised its option to purchase the brand three years later. Since VEBs investment, availability of Honest Tea has grown to more than 100,000 outlets, with nearly 900 million additional units sold.
In the first year, we were in maybe 30 stores, Goldman told BevNET. Now were in over 100,000. So we certainly accelerated the accessibility of organic beverages, and then, obviously, the fact that the products ar