date:Jun 17, 2014
Called Nola, the product is a vodka spritz aimed at meeting womens expectations in occasions where they traditionally default to wine, according to the multi-national drinks group.
We created Nola after realising how little choice women have for a great tasting, lighter alternative to wine, said Alice Ponti, senior innovation manager for Western Europeat Diageo.
A 12% ABV drink is not ideal on all occasions. Nola has been researched extensively and the consumer response has been consistently p