date:Jun 17, 2014
lings, Bolognese Pasta, Chilli Beef Rice and Meatballs Pasta and are aimed at male consumers who want a filling, meaty meal.
A 1.5m marketing investment includes targeted print media advertising for both brands designed to raise awareness, said marketing director Jaspal Chada.
The Baxters 250g meal pot retails at 2.49 and the Fray Bentos 360g Hunger Burster at 1.99.